“Bringing these new investors into our ISlide family is a testament to what we have been able to accomplish in this short period of time,” says Justin Kittredge, founder and CEO of ISlide. The investors include Milwaukee Bucks President Peter Feigin, Memphis Grizzles forward Jae Crowder and David Baxter, former president of Adidas Sports Licensed Division and LIDS. Get more from FootwearNews.ISlide, known for its ability to create custom slide sandals within days using a proprietary printing process, has closed its most recent investment round by adding three new prominent major investors, bringing the company valuation to more than $10 million. See Michael Phelps' Baby Son Stand for the First Time - in Freshly Picked Shoes The Coolest Baby Shoes for Amal and George Clooney's Newborn Twins A Facebook page has been established for these members.įreshly Picked Turns Up the Nostalgia With Care Bears Collaboration
#ISLIDE SHARKTANK TV#
In addition to the TV exposure, Brown said an alumni community has been created around the show where former participants gather to exchange ideas and partnership opportunities, as well as have the chance to participate in ASD Market Week, a Las Vegas-based venue where stores go to buy a range of high-margin merchandise. “We had an increase in our web traffic and awareness for the brand,” said Brown, referring to the phenomenon as the shark effect. Immediately after the episode aired, we picked up something like 34,000 new followers across our social media platforms.”īecca Brown, co-founder of footwear accessories brand Solemates, known for its offering of items such as heel protectors, also turned down an offer from Herjavec after the company’s October 2016 appearance on the show.Īccording to Brown, despite the decision to pass up the offer, the company profited from the experience. Even though it was one of the most terrifying things, I’ve ever done, I would to it again in a heartbeat. In an interview with FN, Petersen, said, “‘Shark Tank’ has been incredible for our brand. Following the show, Nordstrom approached the company and the brand picked up celebrity endorsements from Boomer Phelps, Penelope Disick, and the Kardashians. And like her fellow “Shark Tank” participants, she hasn’t looked back. She struck a deal with John for $150,000 in exchange for a 25 percent share in her company. Susan Petersen, founder of Freshly Picked, which launched in 2009 as an online business, made her “Shark Tank” appearance in 2014. “While it’s taken several years to get to the point where our customer base was large enough to have a successful equity crowdfunding raise, we already have more financial commitments than Kevin O’Leary offered us, at a much more favorable valuation.”Ĭhildren’s footwear brands have also had their show moments. In order to take the business to the next level, the company recently launched equity crowdfunding.
#ISLIDE SHARKTANK SERIES#
Today, said Phoenix, company sales have hit $2.7 million, with the line expanded from its original sandals to include athletic looks, causals and a series of boots set to debut this fall. The remainder was done through a range of brick-and-mortar stores and distributors in the U.S. “We got in front of 8 million viewers.”Īccording to the entrepreneurs, in the first week after the show aired, 2,500 people ordered shoes on the company’s website, which, coupled with Amazon sales, accounted for 65 percent of business. However, said Phoenix, the two believed O’Leary underestimated the value of their company and also walked away from the deal.Īlthough the couple, who had then been in business for 3.5 years, decided to push forward on their own, the “Shark Tank” appearance proved a positive experience. In February 2013, husband-and-wife team Lena Phoenix and Steven Sasha, co-founders of Xero Shoes, a collection of natural-movement footwear based on a barefoot-shoe philosophy, received a $400,000 offer from shark Kevin O’Leary for a 50 percent stake in their company. And the company is now getting into the college licensing game. “We’ve had so many more deals come from the exposure,” said Kettridge, citing retailers such as Neiman Marcus and Lids that have come on board. “It would not have been fair to our investors,” he said.īusiness, however, has continued to soar. Since Kettridge said he’d already raised more than a $5 million valuation for the company, Herjavec’s offer of $500,000 for a 20 percent stake devalued the business. According to Kettridge, who founded ISlide in 2013 and appeared on the show in 2016, Herjavec’s offer wasn’t strong enough.
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